As the most extensive range of applications of electronic test equipment, oscilloscopes occupy almost every electronic engineer workbench, which doomed the oscilloscope electronic test equipment with the largest market space, but also to the oscilloscope as
Unusual electronic test equipment manufacturers in major product areas of concern, the fierce competition in the market covering more than 20GHz bandwidth, the 100MHz ultra-high-end oscilloscope to less than ordinary oscilloscope. Figure 1 General test market product tables
Understand the importance of the oscilloscope market position in the test.
The overall scale of the oscilloscope market to reach 12 billion U.S. dollars, and an annual 50 million to 1 billion dollars in rate of steady growth. According to Frost & Sullivan statistics, in 2007 the world annual production of over 10,000 units oscilloscope or more enterprises
Industry reached 76, the world's leading oscilloscope manufacturers are concentrated in the United States, the United States to more than 70% market share has an absolute advantage, which Tektronix, Agilent and Fluke power is on nine, which accounted for more than 85% of
Market space. Which, in 2007 to rely on high sampling rate digital oscilloscope, high-speed signal processing and display excellent characteristics, to further expand market share, reaching 85%, have begun to withdraw from the mainstream analog oscilloscope oscilloscope
Stage.
In terms of market segmentation, mixed-signal oscilloscope market, the fastest growth rate of relative, up to 30%, a new highlight in the oscilloscope market. Portable handheld oscilloscope market growth of more than 15%. Asia
Is the scope of the fastest growing market segment, with 27% of the speed is much faster than other areas, including telecommunications, electronics manufacturing, aerospace, military and defense industries are the main oscilloscope application. The main reason for the rapid growth in
Followed by an update rate of the oscilloscope market development needs, followed by the expansion of the Chinese market and low manufacturing costs caused by instrument changes.
Bandwidth of the oscilloscope can be simply divided by the low-end, midrange and high-end three different market positioning. Under normal circumstances, 500MHz below the low end of the oscilloscope market, 500MHz-1GHz for the mid-market, 1GHz or more is high
End of the market. In 2007, the largest proportion of low-end market, the volume of close to 80% of the market, market share close to 50%; the end of the market shipped more than 15%, 33% of market share; Although only high-end oscilloscopes
5% of the volume, because the price is relatively high, accounting for 17% market share.
In the high-end oscilloscope market, Tektronix, Agilent and LeCroy basically three companies monopolizing the market space, relying on the A / D converter, DSP hardware such as digital filters and signal processing software, and other areas, has been pulled
Opened the gap with other vendors. Especially in the last two years, between Tektronix and Agilent oscilloscope strategy intensified, especially in the high-end oscilloscope market, the two sides evenly matched, Tektronix rely on their traditional skills
Technical superiority and high sampling rate of chip technology, have been introducing products to maintain high-bandwidth real-time market leader position. Agilent oscilloscope five years ago as an important growth sector for re-integration, relying on
R & D and signal integrity of the device's strengths and areas in a number of test and measurement market and market leading position, and gradually reduced with the Tektronix oscilloscope in the gap between high-end, in particular, the gap between the storage depth, and
Has been achieved in some areas of Tektronix beyond. And another high-end oscilloscope technology company known for LeCroy and Tektronix and Agilent in the competition to find its own suitable living space, and will produce their own
Product positioning in the high-end focus on this market share and profits relatively reasonable position. Currently, the Tektronix oscilloscope and the Agilent high-end market in a slightly different strategy, focusing on the original Tektronix inheritance and accumulation of technology
Development, improve their products and highlight the lack of technology to meet the needs of different areas of the high-end test. Agilent Technologies will carry out the targeted application of the tracking function of the oscilloscope needs of development and market testing
Combine the desired effects.
The end of the oscilloscope market is relatively more intense competition in the market, this segment of the technical threshold decreased, while the profit margins and market demand is reasonable and easy to achieve profit maximization. This is a direct result of
The end of the oscilloscope market, as manufacturers compete for the focus of each oscilloscope. Apart from Tektronix, Agilent, LeCroy, the Yokogawa Electric Corporation, Anritsu and other Japanese manufacturers have joined them. But compared to expensive high-end performance
Products, in the end of the oscilloscope market competition is the core of how a relatively reasonable price to provide more services, so the major manufacturers have their own technological advantages expanding their product features, thus better able to take
Market. Such as the Tektronix digital phosphor technology lead in its application to the end of the oscilloscope, Agilent announced that it will then be applied to the side Infiniiscan technology in oscilloscope InfinniiVision7000, both to enhance
The scope of application of mid-range, providing customers with high-end oscilloscope was previously available only with the technical services.
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